CREATIVITY KNOWS NO BOUNDARIES
Designing is only a small part of what I do. My work reflects careful decisions that are made with intelligence gathered for the final concepts. My creative talents do not stop with the Adobe software suite. I apply the same conceptual thinking to my work in videography and web development on top of graphic design.
All Creative Portfolio work created by Kenneth Keller (solo or in a team)
*The Tid Bits are completely an exploration of skills and ideas. Those projects are not for profit.
In late 2015, the idea was spawned in my job at the time to start a small creative agency to fill productivity gaps between workloads in the political cycle.
HighGround soon followed. The team initially started with the capabilities of graphic design, website design, brand strategies, and motion graphics. The name is derived from the team's dedication to Charleston, a city known for flooding. The name HighGround is a play on this history along with a promise to our clients that we would bring their creative to a higher ground.
The swiss design style focuses on neutrality and strictly uses modern sans-serif typefaces like Helvetica. Minima was created to maintain these ideals of Swiss design, but to be used as a secondary pairing to any neutral sans-serif.
With Strike’s target customer in mind, this app was conceived and designed for simplicity in the great outdoors. The app features a database of trails relative to the user’s location that are tailored by the level of difficulty, best sights, and more.
Rebranding an iconic American company is only successful with its history in mind. Starting with the name, Strike is the beginning of a new history. The careful selection of typefaces and color palette respects the legacy while still planning for the future. Even details as small as the speckle tone paper represent the woodsman culture of this company.
This video was created to generate excitement about the release of the 90th Ivy Leaves Journal of Literature & Art. It was created using Premier Pro and After Effects.
This redesign captures the spirit of the classic American biker. The Hot Bike magazine redesign focuses on simplicity to truly showcase all that Hot Bike really has to offer. The color palette and type choices truly represent the center of the biker scene, the west coast. The photography of the Hot Bike team deserved attention in the redesign of the articles, table of contents, and feature spread.
This shirt design was initiated with the long term goal of inspiring young minds. Many professional players are invited to the game each year to show the children what they are capable of achieving. The overarching theme of making and achieving goals is mimicked in the literal design of the shirt. The project was created within a very strict budget and client relationship, yet it resulted in a unique final product that is sure to excite the minds of the children at the Rose Hall.
There are many physical tools that designers use to create. Basic tools like scissors, markers, or a razor blade are in most creative studios, but one particular designer has developed a special reputation for their work created with a basic tool. The What Does It Take To Be series focuses on three designers deemed post-modern masters because of ability to use an ordinary tool to create something extraordinary.
Designed to become a resource for designers, Function 7 captures Mid-Century modernism. The ideals of this generation’s designers is the underlying tone for the magazine that dwells in both the content and aesthetic.
Function 7 won a gold national ADDY in 2014.
View full publication at: http://issuu.com/anniechurdar/docs/function_7_digital/1
The story telling trope of deconstruction is never what it seems. It takes a familiar story, and turns it into a different genre all together. Deconstruction is never easy to identify, and the reader may never even notice it. To fully represent this genre, the covers of these books produce an optical illusion that can be very difficult to see at first, but once found they cannot be overlooked.
The Ivy Leaves Journal website captures the history and tradition of the printed journal through an online presence. Because the journal has showcased quality written and visual art for nearly a century, the website provides an extensive digital archive for online viewers. The design was created within a structured grid system to both compliment the current issue and adapt to future journals.
A personal logo can be daunting. However, this logo illustrates my three focuses, animation and videography, graphic design, and coding. The two k's are faced towards each other and directed in towards a central connection. This illustrates my ability to gather large amounts of information to pull into an internal concept. The two letterforms facing each other also resemble frame switches in video editing software as well as divs in web development.
The opportunity was to create a piece illustrating a four letter word in a real environment. My chosen word was "Meld". The end result was a piece on the causes of liver disease due to MELD standing for a liver disease test.
The current presence held by Mercury on the web is incredibly out of date. This is shocking since the previous redesign took place a little under five years ago. Mercury entertains very specific political clients and cannot take a stance in any direction; they must be neutral. The new design gives Mercury the option to continue to build upon their incredible company culture presence while still providing a confident environment in the face of their customers. Notable characteristics of the new site include: dynamic copy in the hero image of the homepage that rotates between topics, an animated map showing locations of their offices, and an easily built upon modular structure so that their in-house team can take over with content management.
Trillium is a trading company located in midtown Manhattan. Their previous site is poorly design and dated. The main goal for this redesign was to make the company approachable in the eyes of college seniors. They draft straight out of college, so their online presence must be accessible to both potential new employees and clients.
I was responsible for key design elements in the interior pages.
Groove Jones, a Virtual Reality company based in Texas, came to our design team requesting ideas for a site design. This was one of the proposed designs. It didn't get shot down, just amalgamated into their needs.
View the final site here: www.groovejones.com
Most online icon providers tend to release packages of icons of a thicker width. Therefore, in order to develop a clear style for the client, Trillium, I refined thin icons for use across the site for various purposes. It is important to note that all of these icons were designed in under an hour before placed on the staging site.
Frothy Beard was born out of the craft beer industry. It is considered to be one of the most creative breweries on the market. Their creativity isn't just for beer.
We understood that the majority of their site traffic was coming from mobile devices. So despite design tradition, we designed a site with a mobile first approach. The site had to look and function its best on mobile. The end product resembles a news site. It offers a platform for their creativity to not stop at beer.
View the full site here: www.frothybeard.com
A common mistake in branding is using a typeface that can easily be typed out. This is a legal issue as anyone can impersonate your brand and its image. The HighGround Creative Co. recognized their need for a typeface specifically for them.
HighWaters is a real working type file that was designed for web and mobile use.
HighGround needed a web presence. I stepped in a designed a 100% custom site. Everything from the icons, to the web-fonts, to the video background on the hero is completely custom.
Check it out here: www.highgroundcreative.com
The newest attraction in Charleston, this mural marks the spot of the new location of Frothy Beard in West Ashley. I designed it in coordination with the mural artist and building planners.
*Photo credit to Blake Williams
Brewery 85 is a craft brewery brand that creates extremely refined and desirable beers. Their presence in the craft brewery movement has paved the way for influential change for micro breweries in South Carolina. HighGround's reputation as a creative studio for craft brewers led them to seeking a new website from our team.